Entrepreneur Life
Do you know what your USPs REALLY are? I’m finding that this health crisis is revealing new and interesting traits about MintTwist that are making me re-evaluate what are most important USPs really are. Before the crisis I would have said our USPs were digital excellence, transparency and knowledge
Entrepreneur Life
Sales Messages, CTA's or 'Calls to action' are messages that will typically come towards the end of a piece of content. They are the ‘sales message’ that the marketer wants to send and the content will be the carrier. For a long time digital marketers were
Entrepreneur Life
In this episode of Entrepreneur Life I talk about my uneasy entry into the process of taking control of my personal brand (specifically with this video series).
Entrepreneur Life
In this episode of the Digital Entrepreneur VLOG I talk about Video Marketing. I’ve been researching and experimenting with systems, processes and tactics for using video across social, YouTube and websites. I’ve come to the conclusion that (correctly planned) consistent, episodic video is it what really works.
Entrepreneur Life
How much time do you spend considering how your customers became your customer? The #marketing funnel aims to describe a typical customer journey and many people talk about the 3 funnel stages... Reach (AWARENESS) Engage (INFLUENCE) Service (TRUST/LOYALTY) The reach phase of the funnel is about creating awareness in
Entrepreneur Life
In this episode of Entrepreneur Life I look back at all of the business coaches, non-execs and advisors that are business have engaged and ask myself: 'Have they been worth the money'?
Entrepreneur Life
In this episode of Entrepreneur Life I talk about my uneasy entry into the process of taking control of my personal brand (specifically with this video series).
Entrepreneur Life
In this episode of Entrepreneur Life I talk about how the loss of my father 21-years ago completely changed my view of the world and of my place in it. It was an incredibly difficult period and it took me a very long time, but, eventually I processed the change
Entrepreneur Life
Starting Up Have you started up your dream career or business? I'm a digital agency founder and I love my job. Sometimes people ask ... "How Do You Start your Agency"? When I answer, I have to stop to think. Because the whole thing happened quite organically.
Entrepreneur Life
Sales - How (not) to sell! What’s the easiest thing you can change to make an overnight improvement to the way that you ‘sell’ to your customers? When I started my agency business over 12-years ago, my co-fonder and I knew little about the art of customer communication or
Entrepreneur Life
Negotiation; When is the right time to negotiate? You may have been there yourself; you are negotiating some new business with your potential customer and then they ask for a minor condition of sale that is either awkward, difficult or troublesome for you to deliver. Something you can’t wholeheartedly
Entrepreneur Life
Goals When you have a busy life (and if you work in marketing you certainly will) you might find it hard to keep your focus on your goals be they daily goals, 2020 objectives of life-long missions! How are you doing on your 2020 goals?