BETT 2017
Elliott King, Colin Cheng of MintTwist and Ryan Taylor of City, University of London, prepared and delivered a Masterclass smeinar for Senior Leaders at the BETT 2017 Higher Education Conference. Trends, Insights and associated Recommendations for Universities wanting to reach, engage and recruit prospective "Generation Z", Undergraduate and
Elliot King - Digital Marketing Tips for Higher Education
MintTwist are experts at working with Higher Education organisations to improve their Digital Marketing capability. Here are our three key insights and recommendations for Universities that want to use Digital Marketing for Student Recruitment, Reach and Engagement when targeting Generation Z prospects. Filmed at the BETT 2017 Higher Education Conference.
Digital Transformatin
Loved speaking at the Digital Transformation event at the IoD in London on behalf of MintTwist. As well as the guest seminar I had the pleasure of moderating the discussion panel, 'Accelerating Growth in the Digital Age'. A video, of part of my talk, "A Personal Story
conversion marketing
The Digital in Marketing Digital marketing is still marketing and it's usual objective to drive sales and customers. Whether they are digital sales or digitally motivated customers they are still sales and customers. Certainly in the context of marketing, in 2016, there is little need for us to